Curriculum

Our MBA is characterised by highly individualised, learner-centred courses with integrated flexibility, richness and diversity, and a strong focus on employability.

Core Courses

We offer an intensive programme covering the fundamentals of management:

• Accounting for Decision-Making
  • This course provides a general overview of how accounting and financial analysis contributes to the company management. Students will gain an understanding of the concepts and language of accounting, and the ways it can be used as an effective tool for monitoring and resource allocation. They will also master the terminology and jargon of financial statements and accounting reports; become familiar with ways in which modern accounting and control theory is used in evaluating economic conditions; and identify ways in which accounting is critical in making organizational and investment decisions
• Economics for Decision-Making
  • This course is designed to introduce microeconomic tools useful in managerial decision-making. No (or little) previous background in economics is required. After learning the fundamental economic concepts such as opportunity cost, price elasticity of demand, the theory of the margin etc., participants will be equipped to critically analyse the economic activities, such as the efficiency and fairness of markets, the changing firm behaviour and industry structure, the role of government, the trade and direct investment in the global economy.
• Information Systems Strategy
  • This course’s objectives are: Identify the different types of information system that can be found in organizations and analyze their strategic potential (both positive and negative) / Identify the technological and managerial issues that need to be addressed when attempting to harness this potential / Use the concept of a business model as a means of describing the link between information systems and business strategy at its various levels / Describe how information systems can be used to change the way a business operates and analyze the ways in which this might happen in any particular case / Describe the relationship between information systems and the wider context in which a business operates and analyze the strategic implications of this
• Innovation and Entrepreneurship
  • This course enriches the teaching of firm strategy by looking further into a particular but essential mode for the development of companies (innovation) and focusing on the forms that this innovation takes. The competitive firm is then an innovating company, which has particular specificities however. The failures of innovation are numerous. The course presents the various processes of innovation set up by companies and entrepreneurs, and draws the attention to the specificities and the difficulties of entrepreneurship and innovation management. Tools and methods facilitating innovation and innovating company management will be proposed.
• Managerial Finance
  • The goal of this course is to provide students you with solid foundation in international finance. The global enterprise being dependent of the international financial markets, a specific emphasis will be put on international capital markets (banking, debt and equity), foreign exchange markets and derivatives markets, but also on an evaluation of both strategic and financial consequences for corporations to operate globally.
• Marketing Management
  • The overall objective of this course is to introduce participants to the concepts, analyses, and activities that comprise marketing management and to provide practice in understanding, assessing and solving marketing problems in real life situations.
• Leadership and sustainable performance
  • This course will look at the challenges that leaders, organisations and society face with relation to taking responsibility and creating sustainable performance. We will inspect the challenge from different angles, and will attempt to build some foundational guidelines to develop ourselves as leaders of sustainable performance.
• Operations and Supply Chain Management
  • Operations function is concerned with the creation and distribution of products and / or services so as to satisfy the customers. Clearly, this is the key for the existence of any organization. Operations Management (OM) is the management of « business processes – (recurring activities) » to provide the right products of the right quality at the right time at the right cost to the right customers. Intense global competition has made companies to realize OM as one of the sources for achieving competitive advantage.
• Organisational Behaviour and Human Resources Management
  • The major goals of this course are: Understanding foundational OB/HR theory and current practices / Developing a strategic perspective on human resource management / Developing and mastering HRM skills, skill in managing and working in teams, and leadership skills / Developing an understanding of responsible HRM / Integrating diversity and globalization in practice
• Personal Development and Leadership
  • This course’s objective is to help students know the basics of career and personal development in a diverse and fast-changing global market as well as to prepare them for managing personal and professional development of others in a leadership role.
• Research Methodology and Data Analysis
  • The objectives of the course are to familiarize the participants with necessary data analysis and data modeling skills, to develop their ability to interpret large amounts of data and draw sound implications for the business at hand, and to exhibit the usefulness of data analysis in management problem solving and decision-making. By combining modern tools and technologies together with knowledge and experience, they will discover how to gain unique insights on past, present and future performance & gain an understanding of the procedures for analyzing and presenting data, and the principles of making inferences from sample data. Emphasis is placed upon the understanding of the capabilities as well as the limitations of these procedures and on the correct interpretation of statistical results.
• Social Responsibility and Ethics in Business
  • This course is designed as an introduction to business ethics and social responsibility: Identify and understand the many facets of ethics and CSR / Be able to provide a critical view of business ethics and social responsibility / Identify the main stakeholders in a specific corporate context / Understand CSR strategies and changes in the business models
• Strategy in Complexity
  • This course will cover the basic concepts and tools of strategic analysis and their integration into a logical global framework to formulate, and implement a strategy. We will also perform the analysis of the business as a whole system, integrating knowledge acquired in other functional courses (finance, marketing,…) or foundation courses (economics, organizational behaviour,…).
• Project Management
  • This course will provide an understanding of the Project Management Body of Knowledge which is one of the most widely used project management methodologies in corporations around the world. Emphasis will be placed upon the tools and techniques to be used in project management. A software dedicated to Project Management will be used during the class and the case studies.

All 14 Core Courses are compulsory.

Optional Core Courses

Optional core courses are offered to allow you to gain more depth in the following key management areas:

• Management Control
  • The purpose of this course is two-fold: firstly to describe the European Management Control Systems (more deeply the French systems), and secondly to compare them to Activity-Based Management and Balanced Scorecard models. This course is an extension and a practice of managerial accounting
• B to B Marketing
  • The approaches developed in the framework of this course contrast with the 4P’s approach, and derived marketing tools and methods. Integration of the relationship – and subsequently network perspective, in particular for project marketing situations, translates as an acceptance of a high degree of complexity and uncertainty per se. Thus tools and methods suggested and discussed are highly context specific, requiring adaptation depending upon firm and environmental circumstances, contrasting with the « ready-made recipe » approach commonly found in the marketing literature.
• Branding Strategies for Sustainable Growth
  • In this course, we cast branding in a different light by examining it from the standpoint of the consumers’ life world, the web of relationships in which they are suspended. This impacts directly the management of brands and helps to critically rethink the branding approach. An alternative or enriched model is proposed that allows a more responsible view on branding. This model is the one that a group of Mediterranean marketers has chosen to be its basic framework.
• Euromediterranean Management Model
  • In this course, an alternative, or enriched, managerial model is proposed that allows a more responsible view on management development, a key success factor for the decade to come. This model is the one that Euromed Management has chosen to be its visionary statement. Compared to the more mechanistic main stream approach, this approach is probably best summarized as holistic. Indeed this course suggests that we are about to enrich our understanding of management, in order to be able to tackle the challenges of the future.
• Mergers, Acquisitions and Corporate Restructuring
  • Recognise and understand theories and concepts related to companies international restructuring and their economic and managerial motives which students can then apply when analysing, evaluating and taking business decisions / Have an appreciation of the impact of the cultural and international aspects of global reorganisations and alliances / Develop an understanding of the interpenetration of the financial and the legal parameters in companies international reorganisations and alliances through some of the main empirical evidence relating to the wealth effect of mergers and acquisitions.
• Negotiation Skills
  • This is an intensive, interactive course during which the theory and practice of negotiation will be examined, as well as negotiating across cultures. The objective is to provide participants with sufficient opportunity to play a part in negotiation sessions (simulations), comprised of pedagogical cases, exercises, and simulations.
• Services Marketing
  • This course offers students an introduction to services marketing. Customer satisfaction in services, service design and standards, customer co-production of services, employee empowerment, service recovery, and customer loyalty are examined through case studies leading service firms. The objective of this course is for students to gain a comprehensive understanding of how firms can achieve sustainable competitive advantage from expert management of services.
• Complexity and the networked economy
  • The aim of this course is to confront students with the complexity of a number of managerial situations and to give insight in the underlying processes. The course invites students to develop a critical attitude towards « scientific » managerial techniques. It aims to give insight in what is going on these days in science (non-linear dynamic behaviour of systems) and what the relevance is of these theories for business. As such, it deals with cutting edge theory (teaching hours) and the ideas of leading scholars in the field are discussed, e.g. based on video-taped interviews.
• Business Model Innovation
  • Innovation is mostly perceived as a technical feat, requiring R&D and patents to secure a captive market of customers. Technical innovation is furthermore accelerated by market globalization and promotes oligopolistic strategies. It appears to be at best an improbable race to win. It is certainly not a generic business model. This course will challenge the most common assumptions about innovation. Its purpose will be to demonstrate theoretically and practically how innovation can be thought outside of the R&D department and extended to the revenue model, methods of distribution, partnerships, market segmentation, …
• Sustainable Entrepreneurship project
  • SEP COACHING: The programme aims at preparing and coaching the students towards the preparation of their personal professional business project. The programme is articulated around three blocks: (1) Social entrepreneurship: framing, theory, and practice, (2) New venture process creation: effectuation, improvisation, and bricolage, (3) Business model innovation: creative destruction, « free » business, long tail and new revenue models, changing granularity, using technological standardization, …

You will take up to 6 Optional Core Courses.

The International Workshops

Participants are offered the possibility to spend two weeks in four different regions of theworld, those where the 21st century is shaping:

• India
• China
• Brazil
• Morocco

All 4 International Workshops are organised with major local Business Schools:

• WELINGKAR Institute of Management Development, Munbai, India
• ANTAI School of Management, Shanghai Jiaotong University, China
• FEA, Universidade de Sao Paulo, Brazil
• Al AKHAWAYN University, in Ifrane & Casablanca Morocco

Each international Workshop will consist of:

• Courses dealing with regional business and culture issues
• Meetings with and visits of companies and local authorities

One International Workshop is mandatory.

The number of International Workshops you will follow, will determine the number of courses you will take: